When you decide to take your business online, one of the most important decisions you will have to make has do to with the domain name that you will have to register for your website. Choosing a domain name is something that, both, you and your business will have to live with for a long time, which is why it is very important for you to acquire the best domain name that you possibly can. In this article we have put together a few guidelines that should make things easier for you.
Always try to keep it short and simple
This is something that a lot of people seem to disregard, but we strongly stick by this guideline. Keeping your domain name short means that a lot more people will be able to remember it which is always a good thing. Another thing that helps customers out is if the name is simple, which means no slang and words that are easy so spell so that it doesn’t come to any sort of confusion.
Use your own name if possible
This is an especially useful tip if you are someone whose name is a part of your business or if your name is your reputation. If you are someone that’s a musician or an artist then it is a great idea for you to register a domain name that includes your own name and then go for registering all of the variations of that name ASAP before someone else gets the chance. If you use your name as a part of your brand, then you can be sure that your website will pop up as a result on any search engine since.
Come up with something unique
This is a rule that is kind of difficult to follow, but is it important to follow it none the less. Having the business, product or service name as a part of the domain name you are registering is very important, but it is also good if you add some kind of spin to it so that it sounds more unique, but still makes sense and represents your business. The tough part here is not to overdo it when you are adding said spin, since it may defy the whole purpose of your domain name.
Remember to renew on time
This is also something that a lot of owners of registered domain names often forget about. You must make sure that you renew your domain name on time every time because forgetting to do so is how many business owners have lost their domain names. If you think that this isn’t something that you will be able to keep up with, then you can always pre-pay your domain name for 5 or even 10 years in advance.
Hopefully, these guidelines will prove easy to follow and will help you out when you are ready to register your domain name. As a last piece of advice, just make sure that the name you go with will be both creative and will represent your business in the best light possible.
— iPage (@iPage) 4 de noviembre de 2017